A CJ Abernathy Company

Bringing People Together Since 1858

For over 160 years, we've believed in a simple idea: that a moment of shared joy can make all the difference. At IEFC, we dedicate ourselves to creating those moments. From the puzzles and games that gather families around the table to the experiences that make every day a little brighter, our purpose is to add more fulfillment to the world, one piece at a time.

Our Story

The International Emotional Fulfillment Corporation began in 1858 with a simple vision from our founder, Cornelius J. Abernathy: that well-made goods could be a source of genuine happiness.

Through the decades, as the world changed, our commitment to that vision never wavered. We've grown from a small workshop into a company whose products are enjoyed around the globe, but our core values of quality, integrity, and service remain the bedrock of all we do. We are proud of our long history and look forward to the future as we continue to find new ways to deliver on our founding promise.

1858 - 1901
The company’s story begins in 1858 when founder Cornelius J. Abernathy emigrates to America. Embracing the industrious spirit of the age, he establishes the “Intercontinental Feline Poison Fulfillment Company” to deliver happiness to households in his own distinctive fashion.
1901 - 1919
A new vision guided the company when George J. Abernathy took control from Cornelius in 1901. He immediately pivoted the business away from its controversial origins and toward wholesome entertainment, producing toys and games. Reflecting his passion for America's pastime, George joined the National Baseball Commission and renamed the company the “Intercontinental Emotional Fulfillment Company,” launching a new line of baseball products.

Our Purpose

Crafting Joy

Every IEFC product is made with care, quality, and a deep respect for the people who will enjoy it. We create puzzles, games, and toys that are more than just objects, they are opportunities for connection, moments of quiet focus in a busy world, and keepsakes to be passed down through generations. Our commitment to timeless design and durable craftsmanship ensures that these moments are built to last.

Improving the Everyday

Beyond the products we make, we partner with organizations to improve daily life in our communities. A waiting room can be a place to connect, a daily commute can have a moment of delight. We use our expertise in positive experience design to find simple, effective ways to bring more ease and enjoyment to public spaces and customer interactions, making the ordinary feel a little more extraordinary.

1919 - 1938
In the wake of the Black Sox Scandal and George J. Abernathy's subsequent downfall, control of the enterprise passed to his cousin, Heinrich Müller. Under a new name, "The International Emotional Fulfillment Corporation" (IEFC), the company reverted to its original mission: manufacturing some of the nation's most potent pesticides.
1946 - 1963
With the war over, control of the company returned to the Abernathy family after its brief stint as "Die Internationale Gesellschaft für Emotionale Erfüllung." George's son, Scott, was named CEO and promptly relocated the IEFC headquarters back to the United States. Resuming business as the International Emotional Fulfillment Corporation, he pivoted the company's focus to aerospace sensors, establishing its new operations in Los Angeles.
1963 - 1974
Inspired by the era's focus on human consciousness, CEO Scott Abernathy guided the company into new territories. This spirit of inquiry led to a strategic partnership with U.S. intelligence agencies. Recognized for its advanced capabilities, IEFC was entrusted to conduct pioneering behavioral science research as part of the MKUltra program, exploring the frontiers of the human mind in the interest of national security.

What We Do

At IEFC, our work is focused on two interconnected areas: creating products that bring lasting enjoyment and designing experiences that improve everyday life.

Thoughtfully Designed Products

We create tangible goods designed to bring people closer. Our collection of puzzles, games, and toys is built on a foundation of quality craftsmanship and timeless appeal. We believe that the best products are a gateway to connection and contentment. Each item is developed with a simple goal: to provide a rewarding experience, whether it's a quiet afternoon spent on a puzzle or a lively evening of family games.

Memorable Experiences

We believe that the quality of our daily lives is shaped by the environments we move through. Our consulting teams partner with organizations to improve these everyday journeys. From making public spaces more engaging to creating more seamless and welcoming customer interactions, we apply our principles of thoughtful design to transform ordinary moments into positive and memorable experiences.

1974 - 1988
In the wake of the Church Committee, IEFC's resources were severely limited. CEO Scott Abernathy identified a promising new market in toys and games but lacked the capital to pivot. On the advice of interim CFO Charles Keating, the company took a calculated risk, investing its remaining assets to help American Continental acquire the Lincoln Savings and Loan Association. The investment paid off, generating the funds required to retool and launch IEFC's new product divisions.
1988 - 1993
The sudden death of CEO Scott Abernathy in 1988 triggered an intense probate battle for control of IEFC. His 31-year-old widow, Barbara "Bunny" Meyers, emerged victorious over his son, Christopher. Despite lacking a formal education, Bunny took the helm and, with the guidance of her longtime associate and business manager Cadillac Jack Valentine, led the company to new heights. While Bunny expertly managed the core toy and game divisions, Jack launched a lucrative home entertainment wing, establishing a production and distribution hub in Chatsworth, California.
1993 - 2010
The successful partnership of Bunny Meyers and Cadillac Jack Valentine came to an end just five years later in 1993. When Valentine left to pursue filmmaking, Bunny, feeling disenfranchised with running the company alone, contacted Christopher Abernathy. A deal was struck, and for the first time in years, the company was back under the control of a direct Abernathy heir, ready to refocus on its core mission of spreading joy.
2010 - 2025
After two decades of stable growth driven by hit toys and games like Bug Baking Oven™, Hop over Pop™, Rat Race™, Penny in a Pouch™, Hop-A-Round™, Lunar Leapers™, Mega-Squirter™, Who Dunk'd Grandma™, and the extremely popular American Heritage Miss Dolls™, tragedy struck in 2016. CEO Christopher Abernathy disappeared while attempting a solo free dive of the Red Sea's Blue Hole. His twin sons, Trysån and Brycer Abernathy, took control of the company at the tender age of 19, immediately expanding its product line to reflect their passion for DJing and the accompanying jet-set lifestyle.
2025 - Present
In 2025, the Abernathy family's control of IEFC came to a shocking and dramatic end. During a late-night poker game, Trysån and Brycer Abernathy wagered their entire inheritance on a single hand. Confident in their four aces, they bet the whole of IEFC against a $54,000 wager put up by Jordan Gold on behalf of friend and fellow player Abigail Katz. Katz revealed a straight flush, winning the company and launching an unexpected new era. This fateful hand marked the beginning of IEFC's current chapter under the joint ownership of the Gold-Katz partnership.